Embarrassed mum’s angry rant after being charged £68 to get daughter’s ears pierced at Claire’s

A mum has spoken of her shock after forking out £68 simply to have her six-year-old daughter’s ears pierced.

Joanna Lovell thought the birthday deal with would price round £20 to £30, so could not imagine it when she was charged £68 at Clarie’s.

Admitting she was ‘naive’ concerning the value, she says she realised too late and was too embarrassed to ask for a less expensive possibility.

Hull Dwell’s  parenting reporter Joanna Lovell stated Jasmine loves her new gold earrings, however says she would have gone for a inexpensive possibility had she been extra nicely knowledgeable.

She says the costs weren’t clearly marked and is sharing her story “within the hope of serving to one other dad or mum not make the identical mistake”.

Joanna’s story:

“My daughter has needed to get her ears pierced for some time now and when she turned six I lastly gave in and informed her she might get them achieved.

“My reasoning was that a great deal of her associates have already had their ears pierced, I used to be loads youthful when my mum had mine pierced and I feel she’s sufficiently old to take care of them now.

Learn Extra


“So, on her birthday this week, I took my excited little lady into Claire’s Equipment.

“I select Claire’s as a result of they market themselves because the ‘world’s main ear piercing specialists’ and have been piercing for 40 years.

“I will begin by being completely sincere – I did not analysis the worth earlier than we entered the store.

Jasmine Lovell went to get her ears pierced at Claire’s Equipment

“Naively or not I anticipated it to price someplace within the area of £20 – £30 to get a baby’s ears pierced. In hindsight, clearly I ought to have seemed into this primary.

“I requested the assistant if we would have liked to make an appointment and was informed we did not, and was then handed the board of earrings to select from, while the assistant pierced the ears of two different kids.

“Choices on the board embody all totally different colors and kinds together with 18ct gold, 9ct gold, chrome steel and titanium earrings – to call a number of. There have been no costs alongside them.

“At this level Jasmine was staring to get a bit nervous, so I admit my focus was on her, and never on value.

“We weren’t given any steerage, however 18ct gold seemed good to me so when it was our flip Jasmine pointed to those she needed. She went for the 3mm crystal 18CT gold ones.

“The assistant invited Jasmine to take a seat down, obtained the paper work out and obtained the earrings out and confirmed us them. To be honest, at this level she did inform me they had been £68.

“I believed I might misheard her.

“£68?,” I stated. “Sure,” She replied.

“I might inform she might see I used to be shocked, however as a result of reality she did not go on to inform me about any cheaper choices, I wrongly assumed the costs for all of the earrings should have been an identical value.

“By this level there was no going again. We had already made the selection.

“I might taken my coat off, my daughter had psyched herself up and was sat on my knee all prepared, so I discovered myself muttering “that is tremendous.”

Learn Extra


“It might have been so embarrassing to ask if there was something cheaper.

“I might gone for the 18ct gold ones as a result of I perceived them to be one of the best ones on the checklist as I did not need something low cost in her ears – however I’d have been open to find out about different choices.

“Earlier than I knew it the earrings had been in her ears and I used to be £68 lighter. I have to say, she does love them.

Jasmine together with her pierced ears

“It is solely afterwards I’ve seemed on-line and may see costs for piercing at Claire’s Equipment begin from simply £15 – so I do really feel robbed that there’s in truth way more affordable choices out there that weren’t identified.

“It might have been useful if the choices had been defined to us – however clearly it is my fault for not checking first.

“If I used to be given the costs, I most likely would not have gone for the most affordable £15 chrome steel possibility – however as a substitute of 18CT gold at £68 I might need gone for 24CT gold plated at £30.

“I’ve canvassed opinion asking individuals to guess how a lot kids’s ear piercing prices and most of the people I’ve spoken to say across the £25 mark, so I am sharing this within the hope of serving to one other dad or mum not make the identical mistake I did.

“Claire’s Equipment – it could be actually useful to have the costs on the board of earrings so dad and mom could make an knowledgeable selection.

“Or, on the very least, it could be useful for workers to not simply hand the board over, however to undergo the alternatives and costs with dad and mom first.

“I can not consider the rest in life you purchase which isn’t clearly marked with a value. Rant over.”

What Claire’s say

A spokeswoman stated: “We’re delighted to listen to that you just had your daughter’s ears pierced with us, and we hope it was an important expertise for you and your daughter – ‘We make Reminiscences’ at Claire’s so hope we lived as much as our promise at our Hull retailer.   

“From the data you supplied, it sounds such as you handled your daughter to a beautiful stable gold crystal piercing. 

“Our ear piercing companies begin at £15 for each ear lobes, £12 for a single – there are four chrome steel kinds out there at this value level, and this value contains the specialist ear piercing earrings, the piercing service, and our commonplace ear care lotion.

“For purchasers who’d like to vary out their earrings extra shortly than the six week commonplace resolution time interval, there may be an choice to improve to our unique fast ear care lotion for an extra £10 with any of our piercing kinds.

“We then produce other valuable steel choices out there, together with 24ct gold plated chrome steel from £20-30, titanium from £22-30, 9ct gold from £35-50, 18ct gold from £48-68, all the way in which as much as a 9ct gold diamond piercing earring at £90. 

“Our costs are primarily based on the price of the steel, and the price of any stones used i.e. crystal, cubic zirconia or diamond.

“Our ear piercing earrings are designed particularly for piercing at our specialist ear piercing vendor’s cutting-edge facility. 

“They’ve sharp factors, and are individually packaged and pre-sterilised, they usually stay that method till the purpose of piercing. 

“It’s the sharp sterilised ear piercing earring that pierces the ear, not the ear piercing instrument, the instrument purely permits using mild stress to push the sterilised earring via the ear for the piercing.”

Learn Extra
Learn Extra
Learn Extra


Product categories