Monrovia adjusts prices for its popular Lyft rides

Final month, Monrovia thought of a $1 to $2 worth improve for Lyft rides by its transportation program, GoMonrovia. However, after analyzing April’s ridership, metropolis officers decided that wasn’t sufficient.

The Metropolis Council final week authorized a brand new Lyft worth record of $2.50 for shared rides and $5 for traditional rides. Journeys to Outdated City Monrovia and the Gold Line station will nonetheless price 50 cents.

Councilwoman Gloria Crudgington mentioned she hopes that is the final worth adjustment for GoMonrovia, which has been working as a pilot program.

When the favored program launched in March final 12 months, it began with charges set at 50 cents per journey to and from Outdated City and the Gold Line station, 50 cents shared rides, and $three commonplace rides.

This 12 months, Monrovia has tried to stabilize Lyft companies and funding by requiring registration for the Lyft Concierge — the dial-in service for these with out smartphones — elevating costs to $1 for shared rides and $three.50 for traditional rides, whereas sustaining 50 cent rides to Outdated City and the Gold Line. It additionally up to date an settlement with Bradbury to exclude it from the service space and guarantee Bradbury reimburses Monrovia for all rides to and from town to the east.

“We additionally had a service space discount by about 31% due to L.A. County opting out of this system” final month, mentioned Brittany Mello, metropolis supervisor’s assistant.

In January, February and March, GoMonrovia noticed about 70,000 to 75,000 rides monthly, Mello mentioned. “That went down about 40%, to a complete of about 46,000 rides” in April, Mello mentioned.

Regardless of dropping the Bradbury and unincorporated county service areas, GoMonrovia prices nonetheless should be trimmed by about $340,000 per 12 months, in line with a workers report. April’s Lyft rides price town about $177,000. That quantity must be lower to $100,000 monthly to totally stabilize this system, the report reads.

With the earlier modifications, town projected $1.eight million in annual Lyft prices, Mello mentioned. “We solely have about $1.2 million obtainable in transportation revenues; the brand new pricing will get us all the way down to about $91,000 monthly, or $1.1 million per 12 months, which might align with our transportation revenues,” Mello mentioned.

Councilwoman Becky Shevlin recommended a traditional, personal journey worth of $four.50. “It would look extra palatable. Somebody’s response to $5 may be, ‘I’m not even going to have a look at (Lyft)’,” Shevlin mentioned.

However Crudgington mentioned that subsidizing personal rides would lower Monrovia’s credibility for encouraging environmentally sound transportation. “If I’m taking a look at $5 (in contrast) to $2.50, I’m extra more likely to share a journey,” Crudgington mentioned.

Finally, the council voted unanimously for the $5 personal journey $5 possibility.

Councilman Alex Blackburn recommended town will contemplate making Lyft rides to medical amenities 50 cents to match Monrovia Transit ADA dial-a-ride costs. “That may price us lower than sending the (Monrovia Transit) van out,” Mayor Tom Adams mentioned.

The Metropolis of Hope, which historically hires shuttle buses, lately instructed Monrovia that it could fairly have sufferers use GoMonrovia than must pay for shuttles, Chi mentioned. Adams recommended making Metropolis of Hope Monrovia’s Lyft accomplice, if it agrees.

Resorts have additionally been promoting GoMonrovia to keep away from operating their very own shuttles as a lot, Chi mentioned.

Monrovia Transit customers have been complaining concerning the lately deployed smaller vans, in line with a metropolis supervisor’s replace. Town is taking a look at several types of ADA accessible autos for this system which can match the small vans’ effectivity whereas appeasing dial-a-ride customers, in line with the replace.

The worth modifications will take impact June 1.

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